When I first started my business nearly eight years ago, the average family home on the Eastside was in the $400,000 - $750,000 range. Today, these same homes are upwards of a million dollars, and a starter home in our area that needs significant renovation starts at closer to $600,000. For many of the clients that we work with, they have lived in their homes for 10 or more years, have built significant equity because of valuations, and are ready for an upgrade. 

The thought of selling their home to get the home of their dreams means paying up to 10% of the sales price in fees and then stepping up to the $1.2 million level or greater. And even the homes at that level are often still candidates for remodeling, so that new owners can transform them into something that best suits them.  So, it isn’t a big surprise that more and more homeowners are making the decision to stay put and invest their money into their own homes.

What is Whole-House Renovation?

Changing, adding to, or remodeling more than 50% of your home during one remodeling project is considered a whole-house renovation. The most common whole-house remodels that we do place emphasis on the interior of the home. We focus on improving flow and function, and of course, incorporating new and improved materials and classic color pallets. This type of remodel almost always includes a kitchen remodel as well as one or more of the bathrooms. The project moves from there to include all the flooring, millwork, staircases, and a fresh coat of paint. It is your opportunity to change or improve every surface in your home so that it is exactly what you want.

A whole-house remodel can be quite an undertaking. One of our biggest priorities throughout the entire process is minimizing the impact it has on your daily life. We will often do whole-house remodels in phases, to allow our clients to live in their homes during construction, but if it is an option, moving out for 4-6 months for a total makeover can significantly decrease the time required to complete all our work. We have seen time and again that the inconvenience of such a project is worth the trouble, when a house you own is transformed into a home you love to live in. Often, people love the neighborhood they live in, the schools their kids go to, and the quick drive to work. They don’t want to move; they just want a new house. 

million-dollar homes

Benefits of Staying Put

There can be a big advantage to staying where you’re at and making your home a place that you love to live in. For one thing, you avoid the hassle and costs associated with selling and buying. Realtor fees, legal fees, and moving costs all add up, and once you sell a home, you may still end up with a home that needs remodeling.

Increase Property Value

Renovating your home is something you will likely do in order to improve your own experience living in the home, but when you do get ready to sell, you will discover that those renovations pay off in terms of return on investment. If you are remodeling the home for yourself and intend to live in your home for at least 5 to 10 more years, then the daily enjoyment and improved livability you enjoy as a result of the remodel becomes priceless.

If you remodel appropriate to your neighborhood and your particular home’s value, using quality, enduring products and expert craftsmanship, then your home will be poised to sell faster and for more money than your neighbor’s home.  We have repeatedly heard from former clients, who’ve sold their homes quickly and for a great price, that the renovation was definitely a factor in their success. Life happens, and our goal is to leave you with a home that you love and one that will be ready to sell if the unexpected happens.

Reduce Costs

While many whole-house renovations may focus on the aesthetics or layout of the home, it’s also a great time to replace heating systems, windows, and doors; add insulation; and use new, more energy-efficient materials that will save you money over time in the form of reduced utility bills. 

Create Your Dream Space

Have you always wanted a mud room or a laundry room? Or maybe it’s a finished basement or a master suite you long for. Do you work from home and want an office with a separate entrance? Do you entertain a lot and want a kitchen that extends to your outdoor patio? A whole-house renovation opens up every possibility for you to create the home you’ve always wanted. We’re always telling people to dream big, but when you’ve decided the house you’re in can become the home you love to live in, your dreams can actually come true.

No matter how big or small your project is, we listen to you as you describe what your goals are for your remodel, and we also ask questions to try to help you articulate what will make you happy and content in the space. We want your house to be a place in which you love living, which is why we never let you stop at “fine.” “Fine” isn’t good enough for us. When you love what we’re going to do, and you can clearly envision and be enthusiastic about the transformation that will occur, then it’s time for us to pick up a hammer. We’re here to help you every step of the way, so dream big!


When I first started my business nearly eight years ago, the average family home on the Eastside was in the $400,000 - $750,000 range. Today, these same homes are upwards of a million dollars, and a starter home in our area that needs significant renovation starts at closer to $600,000.