The ability to quickly establish trust and then create and maintain long-lasting relationships with prospective buyers is more than just a nicety; it is a must-have skill in today’s marketplace. We work in an industry that is not always known for its ability to listen to and nurture clients, and while women are not the sole inspiration for the changing face of the construction industry, women are bringing something to the industry that is a game-changer. As the tides shift and more women enter the space, they create teams and systems around them that are different from what has been – and they are disrupting the industry.

What are most women doing differently that is resulting in stronger relationships and happy, satisfied clients? We have noticed that what makes a difference for us is that when we meet with a client for the first time, our goal isn’t to immediately sign them to a contract and start knocking down walls.

The first thing we do is listen. We listen to what they say about their homes – about how they feel living in them – about what would make them happier places in which to reside. We spend time considering ways in which we might transform the way they experience their homes, presenting them with ideas they may not have previously imagined. We strive to discover ways we can make them happy. And we work from our hearts.

We want our clients to be satisfied and love the spaces in which they live. So, before we even pick up a hammer, we focus on establishing trust and building a connection with the homeowner, because the relationship we build is the necessary foundation for a successful project. Whether we’re remodeling a room or an entire home, we’re going to end up spending a lot of time together. We want that time to be enjoyable.

I learned about building and designing from my dad and have always appreciated that he recognized and empowered my capabilities without regard to gender. I lost my dad much too early, but I feel the work I do as a woman in the construction industry honors him. The women we work with in this industry – whether they are sales executives, business owners, or people who are on the ground doing the physical work of construction and remodeling – are successful because they bring their hearts and souls into the business. They quickly earn the trust of their clients by listening and caring – and it’s an approach that is working very well.

There are a growing number of women working in construction, but it is still rare to find women-owned construction firms. But the women who are finding their place in this industry – women who are willing to embrace who they are and what they bring to the table – are creating a disruption that is positive for both the industry and the homeowners seeking our help.

When you focus on building relationships and working from the heart, as many women in this industry do, combining that heart-driven approach with expertise and capability, it can be a formidable and powerful combination. Every team we put together for a client is filled with both men and women who are focused on working from the heart to deliver happiness, guaranteed. For us, that’s not something we’ll ever compromise on – and we’re happy to see others in the industry taking this heart-led approach to business.

Thank you to a few of the women of whom I have had the pleasure to know and learn from both locally and nationally:

  • Sarah Henry of Gaspar’s Construction – she is second generation in their Seattle-based construction company and tops in my book
  • Martha Rose of Martha Rose Construction – a true trailblazer in the green home building space and past president of the Master Builders Association of King and Snohomish Counties
  • Alexandra Immel of Alexandra Immel Residential Design – she is a talented architect in Seattle and has formed a team of female architects creating some exceptional spaces
  • Melinda Monroe of Architectural Building Arts in Madison, WI – a close peer and highly respected mentor
  • Liz Reisch Picarazzi of CITIBIN and Checklist Home Services in Brooklyn, NY – she has created and runs a handyman service in Brooklyn; as well, she has engineered some really creative trash enclosures for city dwellers
  • Victoria Downing of Remodelers Advantage – the epitome of remodeling advocacy, as she works with the top remodelers in the nation to give them tools for success
  • Katie Hughes of Girls Build – Katie is making a focused effort in Portland, OR with a training program aimed at introducing girls to the construction industry, revealing construction as a viable career, and she is a pretty inspiring lady!

The ability to quickly establish trust and then create and maintain long-lasting relationships with prospective buyers is more than just a nicety; it is a must-have skill in today’s marketplace. We work in an industry that is not always known for its ability to listen to and nurture clients, and while women are not the sole inspiration for the changing face of the construction industry, women are bringing something to the industry that is a game-changer.